Mixed Martial Artist has gained much fame in recent years and is now one of the highest paid sports in the world. Although different promotions have played their role in the success of MMA events, why UFC generates more revenue than other MMA promotions or events? Let’s find it out.
The Ultimate Fighting Championship has led the way to take this brilliant sport to a prestigious level by bringing the star power and showcasing the consistency in organizing high profile events. That’s why MMA fans and sponsors are biased toward it.
Here are the complete details of why UFC is the most successful and generates more revenue than other MMA events or promotions.
Reasons Behind the Success of UFC
There are many promotions currently working across the globe and organizing the fighting events. UFC is on the top while its closest rival is Bellator. The latter have done very well to compete with UFC and are now the 2nd leading industry in MMA fights. There are various reasons why UFC is more successful than other MMA events or promotions and is pocketing immense figures as revenue.
1 – Star Power
UFC offers lucrative contracts to the fighters and signs the biggest names of the MMA world. Conor McGregor, Israel Adesanya, Jon Jones and Nate Diaz are the most popular MMA stars who are holding the most expensive contracts with the promotions.
That’s why people are addicted to UFC and love to see their favorite stars in action. Hence UFC also generates more revenue for their immense star power. This is one of the major reasons of the success of UFC.
While on the other hand, Bellator, Absolute Championship and One Championship are also making their way to sign the big names. Bellator is leading the way as they have signed the contracts with Ryan Bader, Vadim Nemkov and Cheick Kongo.
2 – Sponsorships
As UFC has great names in their accounts, various brands have offered sponsorships and endorsements to the fighters. Moreover, there are various official sponsors of UFC, providing a healthy revenue to the promotion and increasing its worth. One of the greatest sponsorship deals isthe Venum deal with UFC that provides the bonuses to the fighters as well.
Bellator also receives sponsorship deals but they are not much worthy and highest paying, Consequently, there is less revenue for the promotion and fighters.
3 – PPV Sales
The most crucial factor in the highest revenue generation of UFC is its pay per view sales. UFC has, no doubt, the ultimate star power and thus has the highest PPV sales. No other promotion is able to compete with it over. Bellator, the 2nd best in MMA business, has the highest PPV sales up to 100,000 and won’t get the sales over it so far.
While the success of UFC has earned them the highest PPV sales of 2.4 million in UFC 229. This shows how far UFC has dominated the market and is generating revenue than other promotions. Thus, UFC has more revenue generated through PPV sales and is the leading promotion in MMA fights.
4 – TV Rights Deal
UFC has the ludicrous deals with the broadcasters to stream the PPV fights across the globe. As a result, they get immense viewership from the TV rights deal and ultimately, more revenue will be in the pocket of the UFC owner. The reason for such a great viewership is again the star power and quality of fighting events, UFC offers to its fans and viewers.
Final Thoughts
All these are the details, why UFC generates more revenue and is the most successful name among the other MMA events or promotions. If there is any change in the details, we will make them available here. Stay tuned for more updates!
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